Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context through which to identify opportunities and threats. Competitor profiling coalesces all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment.
Given that competitor analysis is an essential component of any marketing strategy, most business do not conduct this type of analysis instead, they operate on little information about competitors. As a result, many firms are at risk of dangerous competitive blindspots due to a lack of robust competitor analysis.
With Internet Presence competitive analysis we gather enough information about existing competitors, their branding, website content and functionality.