Mobile has become a powerful advertising and marketing medium. For brands, advertising agencies, publishers and network operators already seriously engaged in developing or using mobile media, the evidence is very compelling, but it tends to be rather proprietary and fragmented. The establishment of an objective and independent measurement currency has always been key to the eventual mass adoption of any new advertising medium and mobile is no different.

Benefits of Mobile Marketing

  • The cellphone is first personal mass media channel
  • The cellphone is permanently carried
  • The cellphone is always on
  • Only the cellphone provides a built-in payment channel
  • The cellphone is available at point of creative impulse, enabling user-generated content
  • The cellphone is first media with near-perfect audience data
  • Only the cellphone captures social context of media consumption

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